Content Marketing For The Travel And Tourism Industry

I help travel business to grow their websites.

My brief is that simple.

I do this by writing content that connects, engages and attracts new visitors.

With a strategy rooted in research, I’ll create the kind of content your target audience is actively looking for.

Then I bring my years of digital marketing background to play, to make sure the content has what it needs to get noticed.

This is my one-two punch strategy, and it works.


How does this work?

It All Starts With A Chat

We’ll jump on Skype or pick up a phone and you can tell me all about you, your company and what you want to achieve.

You can also ask any questions you want about me, my background and what I do.

This is the ‘getting to know each other’ session. By the end of it, we’ll have a pretty good idea whether we’re going to work together or not.

I only work with a small number of clients at a time, so if we decide to go forward from here, you should know that you’ll have my undivided attention and commitment.

Laying The Groundwork

The next step is for me to get to work coming up with a content plan.

Using my by now intimate knowledge of your business and what makes you tick, I’ll get to work finding out what makes your potential customers tick.

Then I’ll create a content plan that connects the two of you together. Simple.

We’ll flesh this plan out between us, in a ‘no holds barred’ kind of step. So be brutal, and be honest. I promise I wont cry (much).

Putting Pen To Paper

So now we’re ready!

Well…I’m ready. Your part is pretty much done.

Now that we have a clear content plan to form the backbone of the project, I’ll get started putting those ideas into words.

I’ll continue to deliver content on an ongoing basis, in accordance with our pre-defined content plan.

You can publish the new content on your website, or I can do it for you.

In the rare event that anything needs tweaking or rewording in any way, just let me know and I’ll get it done. Revisions are rarely needed.

We’re Not Done Yet

It’s never a case of hitting publish and job done.

Releasing awesome new content is only half the battle.

We’ll periodically put our heads together to review our strategy, discuss what’s working and what’s not, and make amendments and updates to the content plan as we go.

My years of digital marketing experience means that we’re able to analyise the effect our new content is having way beyond simple pageviews.

We can also identify opportunities to make our content work harder, and make sure it’s getting the exposure it deserves. This will most likely involve bringing in other marketing channels to increase its reach – social media, email campaigns and the like – and/or outreaching to industry influencers, leaders, bloggers, writers and anyone who might be interested in what we have to say.


If that all sounds like something you want to be involved in, head over to the contact page and drop me a message and we’ll go from there.