Search Engine Optimisation (SEO) For The Travel & Tourism Industry

Tired of relying on the big third party booking sites?

I help business in the travel and tourism industry to drive more traffic direct to their own websites from the major search engines and increase bookings and reservations as a result.

Using a blend of technical SEO and content marketing, we’ll put your own website at the forefront of your growing online presence.

Who I Help

  • Hotels, accommodation providers and tour operators who want to decrease their reliance on third party booking sites.
  • Travel publications, online magazines, blogs and travel guide websites who want to increase their readerships.
  • Tourist attractions and tour operators.
  • New and existing tour operators and small tourism startups who want to establish a stronger online presence and get noticed.
  • Travel industry service providers (writers, photographers etc) who want to grow their businesses and reach new clients.
  • Travel service companies – bus companies, airlines etc.
  • Tourist boards and destination marketing groups and collectives.

My Background

My years of experience in major SEO and digital marketing agencies combined with extensive travel industry experience means that noone is better placed to help your business achieve its online goals.

I’ve been slowly travelling the world since I quit my day job as a digital marketing consultant over 4 years ago.

I know your target audience because I am your target audience.

But I don’t just rely on instinct. My approach to each unique SEO campaign is rooted in research.

We’ll find out what your target audience is searching for online. And then work out a strategy to make sure we’re the ones to provide it to them.

How I Work

Starting with a full audit of all your current online assets, we’ll spend the bulk of month one building up a complete picture of exactly where we are right now.

We’ll look at what you’ve got right now – the good, the bad and the ‘could be better’.

A full content audit, a complete technical onsite SEO audit and a critical backlink analysis will lay the ground work for our future campaign and by comparing and analysing your competitors websites, we’ll know exactly what we need to do to start stealing away their traffic.

SEO is a constantly changing game.

Especially in such a competitive and busy industry as the travel space.

Partnering with someone with a deep technical background and years of experience at major search agencies is the only way to break through that noise.

Been promised it all before?

I hear ya!

Unlike the big SEO and digital marketing agencies, I don’t promise the moon on a stick to every potential new client that comes my way.

In fact, I don’t promise anything at all.

Because I turn most new business enquiries away.

I have a small group of awesome people who I can call on for help with big projects – contacts I’ve made over the years I’ve been pounding the SEO and digital marketing circuit. But generally speaking, when you partner with me, you partner with me only.

That’s why I only work with a small handful of select clients at a time.

So if we decide to work together, you can be sure that I’m pretty well committed to the project and that I can genuinely see a way to add value to your business.

 

Sound Interesting?

If you think you might be keen to work with me then my advice would be to get in touch sooner rather than later.

Once I’m booked up, I’m booked up. And there’s no waiting lists.

You can contact me here or drop me an email on hello[at]matt-burns.com and I’ll get back to you as quick as I can.